The SEO Funnel Explained: Why Rankings Don't Matter Anymore (And What Does)
The traditional SEO funnel is breaking down. Approximately 60% of all searches in 2024 ended with no clicks, and up to 84% of B2B buyers now use AI for vendor discovery. Rankings still matter, but they no longer guarantee traffic or conversions. The modern SEO funnel strategy requires a fundamental change: from optimizing for clicks to optimizing for citations in AI-generated answers.
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