SEO News

Google Just Killed Most GEO Hacks: What Actually Matters for AI Search Visibility

Google says llms.txt, AI-specific schema, content chunking, and manufactured mentions receive no special treatment. Learn what actually drives AI search visibility.

The SEO Funnel Explained: Why Rankings Don't Matter Anymore (And What Does)

The traditional SEO funnel is breaking down. Approximately 60% of all searches in 2024 ended with no clicks, and up to 84% of B2B buyers now use AI for vendor discovery. Rankings still matter, but they no longer guarantee traffic or conversions. The modern SEO funnel strategy requires a fundamental change: from optimizing for clicks to optimizing for citations in AI-generated answers.