On-page SEO or technical customization of a page for search engines is an essential part of SEO. If your goal is to appear as high as possible in Google search (or any other search engine like Bing or Yahoo!), you need to optimize your website to meet the general SEO guidelines.
This means optimizing the website content, page speed and even design. SEO optimization can also include external page factors as external references to the website. As an SEO service provider, we perform a detailed analysis of which elements need to be changed and make the technical improvements to the page.
WE IMPROVE THINGS LIKE:
Page speed: If your page doesn’t load in at least 3 seconds, you can be sure that some users won’t wait for it to load and leave the page, choosing one that loads much faster. Page speed is an important SEO factor because it provides the visitor with a good user experience. Google rewards websites that loads fast by ranking them higher.
THE USE OF MULTIMEDIA:
If you have long articles, without any pictures or videos, then your readers will quickly get bored and they will leave the page. To prevent this and make users stay longer on your page, you need to place elements such as pictures, infographics, and videos. Placing these interactive elements within the article will make users stay longer on the website.
It is necessary to ensure that users have the same experience from all devices: smartphones, tablets and computers. This means that the images should look good from both the mobile phone and the computer. This is a huge plus for users and it sends a positive signal to Google about the website.
To get good organic external references, you need to create high quality content. Content must be word-rich, easy to read, fast to load, and unique. All these factors send positive signals to Google and helps to get higher search positions.
These are just a few of the many on-page SEO factors that need to be considered when optimizing a website. If you’re interested in learning more about SEO optimization, contact us!